Though India is recognized as a world leader in promoting the health benefits of urine, its dominance will be assured by the end of the year when a cow-urine-based soft drink comes to market. Om Prakash, chief of the Cow Protection Department of the RSS organization (India's largest Hindu nationalist group), trying to reassure a Times of London reporter in February, promised, "It won't smell like urine and will be tasty, too," noting that medicinal herbs would be added and toxins removed. In addition to improved health, he said, India needs a domestic (and especially Hindu) beverage to compete with the foreign influence of Coca-Cola and Pepsi. [The Times, 2-11-09]