Two competitors vying to sell the same type iPhone application (arrays of sounds of breaking wind) are embroiled in a trademark dispute, according to a March Denver Post report. The developers of Air-O-Matic's "Pull My Finger" claim that InfoMedia's "iFart" application improperly uses "pull my finger" in its own marketing. InfoMedia said that the phrase is generic and not trademarkable. [Denver Post, 3-27-09]