Press Release:Wal-Mart Wines

Wal-Mart announced that they will soon be offering customers a new discount item. Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $1-3 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine," said Kathy Micken, professor of marketing. She said: "But the right name is still important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand.

The top surveyed names in order of popularity are:

10.Chateau de Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante