For you Ford drivers......

The three Goldberg brothers

The three Goldberg brothers, Norman, Hyman, and Maximillian invented and developed the first automobile air-conditioner.

On July 17th, 1946, the temperature in Detroit was 97.

The 3 brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that 3 gentlemen were there with the most exciting innovation in the auto industry since the electric starter.

Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car.

They persuaded him to get into the car which was about 130 - turned on the air-conditioner and cooled the car off immediately.

The old man Ford got very excited and invited them back to the office, where the offered them 3 million dollars for the patent.

The brothers refused saying they would settle for 2 million but they wanted the recognition by having a label "The Goldberg Air-Conditioner" on the dashboard of each car that it was installed in.

Now old man Ford was not a bit anti-Semitic, but there was no way he was going to put the Goldberg's name on 2 million Ford cars.

They haggled back and forth for about 2 hours and finally agreed on 4 million dollars and that just their first names would be shown.

And so, even today, all Ford air-conditioners show on the controls the names "Norm, Hi, and Max".