I have little doubt they stepped in it and this is all damage control. On the bright side, they learned very quickly where their bread is buttered and I doubt you'll see another misstep like this.

I just got my first pair of Muck boots last year. They are remarkably comfortable and well fitting. Of course they will be just as valuable as the $39.00 pair of Redhead boots I have been buying for the last 10+ years, when I put a hole in them...