I think the way to get into it would be to buy a micro-brew pub on its 2nd or 3rd failure. The first owner is paying the premium on all the startup costs and has all the headwinds. The 2nd owner buys the operation at a reduced price, and by the 3rd failure, you probably got yourself a bargain. Bottling and packaging your stuff for mass retail is a whole nother can of worms. Cost to ante up is for multi-multi-millionaires and even that doesn't guarantee success. Got have a good product, make it consistently well, and deal with fickle customer tastes and try to differentiate among a sea of other competitors.