Let me explain "show pup" training.

Show pup how to pee on the carpet.
Show pup how to chew up shoes.
Show pup how to chew on the couch.
Show pup how to cry in the crate all night long.

If you don't have that pup collar conditioned by 12 weeks, that dog will never amount to anything. Better go buy a brand new $499 collar today.